Expert Details
Survey Research for Intellectual Property, Class Action
ID: 734937
Florida, USA
In addition to his academic and research management experience, Expert has been an expert witness in his field of expertise for 15 years. During that time he has encountered all types of trademark infringement and other types of cases that required consumer surveys.
During his career, Expert has designed, conducted and supervised thousands of surveys, and mentored and trained tens of marketing researchers.
During his expert witness work, he has never been rejected by any Court.
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 1969 | Degree: Ph.D. | Subject: Marketing & Quantitative Methods | Institution: Syracuse University |
| Year: 1965 | Degree: MBA | Subject: Marketing | Institution: University of Michigan |
| Year: 1963 | Degree: BA | Subject: Social Science | Institution: The Hebrew University, Jerusalem, Israel |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 1982 to 1992 | Employer: Pace University | Title: Associate Professor | Department: Graduate Business School |
Responsibilities:Teaching graduate business courses in consumer behavior, marketing, marketing research, entrepreneurship |
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| Years | Employer | Title | Department |
| Years: 1975 to 1982 | Employer: Baruch College, City University of New York | Title: Associate Professor | Department: Graduate Business School |
Responsibilities:Teaching graduate business courses in consumer behavior, marketing, marketing research, new product development |
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| Years | Employer | Title | Department |
| Years: 1970 to 1975 | Employer: Long Island University | Title: Associate Professor | Department: Graduate Business School |
Responsibilities:Teaching graduate business courses in consumer behavior, marketing, marketing research, new product development |
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| Years | Employer | Title | Department |
| Years: 1971 to 1972 | Employer: Tel Aviv University | Title: Visiting Lecturer | Department: Graduate Business School |
Responsibilities:Teaching graduate business courses in consumer behavior, new product development, advertising management |
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| Years | Employer | Title | Department |
| Years: 1969 to 1970 | Employer: Syracuse University | Title: Assistant Professor | Department: Marketing |
Responsibilities:Teaching graduate and undergraduate courses in marketing and advertising management |
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| Years | Employer | Title | Department |
| Years: 1999 to 2002 | Employer: Synovate | Title: Consultant | Department: Marketing Research |
Responsibilities:Stayed with Synovate during the transition following their acquisition of the marketing research company I founded |
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| Years | Employer | Title | Department |
| Years: 1985 to 1999 | Employer: Marketing Strategy & Planning, Inc. (MS&P) | Title: CEO | Department: CEO |
Responsibilities:Founded and managed the company |
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| Years | Employer | Title | Department |
| Years: 1980 to 1984 | Employer: Marketing Systems, Inc. | Title: CEO | Department: CEO |
Responsibilities:Founded and managed the company |
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International Experience
| Years | Country / Region | Summary |
|---|---|---|
| Years: 2014 to Present | Country / Region: Nigeria | Summary: Co-founded TYDACOMM, a company that develops and markets advanced antennas for mobile networks |
Career Accomplishments
| Associations / Societies |
|---|
| American Marketing Association (1963) |
| Awards / Recognition |
|---|
| American Marketing Association Dissertation Award |
Additional Experience
| Expert Witness Experience |
|---|
| Expert has been active as an expert witness in providing testimony based on survey research projected he has conducted for a variety of clients for the past 15 years. He had been engaged to design, conduct and report on consumer surveys using, in most cases, experimental designs that address such diverse issues as: likelihood of confusion, genericness, dilution, false advertising, labeling, etc. Most of the surveys he has been conducted have been based on online interviewing. |
Language Skills
| Language | Proficiency |
|---|---|
| English | Native |
| Hebrew | Native |
| Romanian | High proficiency |