Expert Details

Expert in Survey research for intellectual property, class action and any litigation where surveys are being proffered

Expert ID: 734937 Florida, USA

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Expert's expertise derives from serving 25 years in academia teaching and conducting research in all aspects of consumer behavior, advertising, entrepreneurship and innovation management and having founded two marketing research companies (subsequently acquired by global corporations) and managing them for a total of 20 years.

In addition to his academic and research management experience, Expert has been an expert witness in his field of expertise for 15 years. During that time he has encountered all types of trademark infringement and other types of cases that required consumer surveys.

During his career, Expert has designed, conducted and supervised thousands of surveys, and mentored and trained tens of marketing researchers.

During his expert witness work, he has never been rejected by any Court.

Education

Year Degree Subject Institution
Year: 1969 Degree: Ph.D. Subject: Marketing & Quantitative Methods Institution: Syracuse University
Year: 1965 Degree: MBA Subject: Marketing Institution: University of Michigan
Year: 1963 Degree: BA Subject: Social Science Institution: The Hebrew University, Jerusalem, Israel

Work History

Years Employer Title Department Responsibilities
Years: 1982 to 1992 Employer: Pace University Title: Associate Professor Department: Graduate Business School Responsibilities: Teaching graduate business courses in consumer behavior, marketing, marketing research, entrepreneurship
Years: 1975 to 1982 Employer: Baruch College, City University of New York Title: Associate Professor Department: Graduate Business School Responsibilities: Teaching graduate business courses in consumer behavior, marketing, marketing research, new product development
Years: 1970 to 1975 Employer: Long Island University Title: Associate Professor Department: Graduate Business School Responsibilities: Teaching graduate business courses in consumer behavior, marketing, marketing research, new product development
Years: 1971 to 1972 Employer: Tel Aviv University Title: Visiting Lecturer Department: Graduate Business School Responsibilities: Teaching graduate business courses in consumer behavior, new product development, advertising management
Years: 1969 to 1970 Employer: Syracuse University Title: Assistant Professor Department: Marketing Responsibilities: Teaching graduate and undergraduate courses in marketing and advertising management
Years: 1999 to 2002 Employer: Synovate Title: Consultant Department: Marketing Research Responsibilities: Stayed with Synovate during the transition following their acquisition of the marketing research company I founded
Years: 1985 to 1999 Employer: Marketing Strategy & Planning, Inc. (MS&P) Title: CEO Department: CEO Responsibilities: Founded and managed the company
Years: 1980 to 1984 Employer: Marketing Systems, Inc. Title: CEO Department: CEO Responsibilities: Founded and managed the company

International Experience

Years Country / Region Summary
Years: 2014 to Present Country / Region: Nigeria Summary: Co-founded TYDACOMM, a company that develops and markets advanced antennas for mobile networks

Career Accomplishments

Associations / Societies
American Marketing Association (1963)
Awards / Recognition
American Marketing Association Dissertation Award

Additional Experience

Expert Witness Experience
Expert has been active as an expert witness in providing testimony based on survey research projected he has conducted for a variety of clients for the past 15 years. He had been engaged to design, conduct and report on consumer surveys using, in most cases, experimental designs that address such diverse issues as: likelihood of confusion, genericness, dilution, false advertising, labeling, etc.

Most of the surveys he has been conducted have been based on online interviewing.

Language Skills

Language Proficiency
English Native
Hebrew Native
Romanian High proficiency

Fields of Expertise

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