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Marketing, Advertising and Marketing Customs and Practices: Deceptive Marketing; Retail, Unfair Business Practices; Deceptive Advertising; Unfair Advertising; Unfair Competition; and IP and Trademarks
Expert is a Senior Marketing, Business and Advertising expert, since 2002. Marketing, and Advertising problem solver, since 1971; Business Strategies; he has been a Marketing Consultant, Expert Witness, and Senior Lecturer/Presenter for over two decades. He is deposition-tested and has…
Hair Care Specialist/Chemical Expert
Expert is a Hair Care Specialist and Chemical Expert with 25+ years of experience. She is well versed in continued education and certification trainings in areas of hair color and hair straightening chemical formulations, application, techniques, and product development testing.…
Survey Research for Intellectual Property, Class Action
Expert's expertise derives from serving 25 years in academia teaching and conducting research in all aspects of consumer behavior, advertising, entrepreneurship and innovation management and having founded two marketing research companies (subsequently acquired by global corporations) and managing them for…
Sales and Marketing
He possesses significant expert witness expertise in sales, marketing, and data analytic domains for cases involving unfair and deceptive business practices, including false advertising; trademark and copyright infringement; contract disputes or breach of contract; and patent infringement. He performs expert…
Intellectual Property, Patents, Validity Invalidity, Infringement Noninfringement, Product Liabilty
Expert has extensive experience in product liability which include: Direct participation in more than 300 litigation cases with in-depth evaluations of multiple high-dollar claims and lawsuits. Forensic Analyses. Expert witness reports, inspections, accident reconstruction, photographs, occupant kinematics & injury causation,…
Medical Device Product Management, Product Launch, Marketing, Sales, and Sales Operations
Expert has over 30 years commercial experience in medical and diagnostic device product management and development, marketing, sales, operations, distribution and finance as an individual Contributor, Director, Vice President and CEO. Expert provides strategic advice to start-up medical device companies,…
Rebates, Rewards, Gift Cards, Consumer Protection, Promotion Deployment
Having managed 50,000 B-to-C and B-to-B marketing initiatives in virtually every imaginable sector, Expert has gleaned more information about how programs are deployed, received and interpreted than any resource in the country. He also specializes in understanding state escheatment requirements…
Marketing & Management
Expert on top of his multinational experience specialized in Marketing & Management, he also has a unique experience in starting up business as he successfully started up a mother company for another six subsidiaries companies, which is operating in the…
Marketing Governance, Strategic Marketing Management, New Product Development and Launch, Pricing Strategy
Author and experienced corporate trainer of senior executives for multi-national corporations, Expert is a respected world authority on brand management, product development & launch and marketing governance. Expert spent 13 years studying part-time at Australia's leading marketing school, the University…
Marketing, Consumer Behavior and Psychology, Branding, Trademark Infringement, Intellectual Property
He is a Ph. D.-trained researcher who has published extensively in the areas of advertising and promotions effectiveness, marketing communications, and advertising deception, and is considered a leading authority in these areas. He has also conducted numerous marketing research studies…