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Baby Diapers, Non-Woven, Absorbent Products, Films, Wipes, and Consumer Tissue & Towel
Has extensive experience in the development and evaluation of absorbent materials of all types for the management of all types of human exudates. This includes cellulose absorbent cores, superabsorbent materials, foams, fibers and non-woven absorbent materials. Has commercialized over a…
Business: Sourcing, Chinese Manufacturing, International Marketing, Chinese Competitive Analysis
Expert is managing director and founder of a China focused consulting, manufacturing, sourcing and marketing services company serving clients seeking to do business in China or who are currently doing business in China. His primary areas of expertise are in…
Marketing, Advertising, Branding, Market Research, Business Development
Expert is a classically trained marketing and communication professional with over 20 years diverse experience – 11 at world-class, multinational advertising agencies Foote, Cone & Belding Worldwide, Bozell Worldwide, Poppe Tyson, NW Ayer – creating and measuring integrated strategic and…
China Business Research, In-depth Interviewing and Strategy Recommendations
Expert has worked in business intelligence in Mainland China for over 8 years. Specifically using in depth interviewing with opinion leaders and business decision makers at Chinese and international businesses and in government to supply clients with detailed and actionable…
Marketing: Lost Sales-Profit, IP, Distributors-Agents, Marketing Effectiveness, Expert Witness, etc.
Expert is a nationally known expert in marketing and sales gained through 40+ years as an executive, consultant, instructor and Cornell MBA faculty. He has been an executive with Fortune 500 companies, part-time faculty with Cornell Graduate School of Management…
Hedge Funds, Investments, Options, Securities Valuation, and Asset Management
Expert has spent 15 years performing competitive analysis in order to evaluate the merits of public company as investments. This included competitive analysis and gathering competitive intelligence from competitors, suppliers, customers and industry experts. He also benchmarked competitors as part…
Technology Commercialization Assessment, Strategies, and Product Roadmaps
Ms. Expert has over 20 years technical computer consulting to enterprise IT organizations. Ms. Expert's special expertise in research and technology validation reduces risk of investments by providing un-biased assessments of a technology's commercial potential. Most recently, she has worked…
Materials for Electronic Applications
Expert has successfully writen 2 proposals for EPA SBIR grants. The first was for a phase 1 program for the recovery and regeneration of spent etchants. This successful program was followed by a phase 2 proposal and award. That phase…
Marketing Plan Development, Market Research, Brand Identity, Market Share Increase
In addition to selling advertising space for a local weekly business publication, Expert has worked for brand development and sales promotion advertising agencies. As a supplier of brand development services (package design, print promotion) to one of the largest consumer…
Polymeric Materials, Flooring, Innovation Management, Ideation, Intellectual Property, Expert Witness
Expert spent 34 years in new product development at Armstrong World Industries. He was technical leader/project manager on specific projects and successful developments of new flooring products. He has experience with "Stage/Gate" processes. He held multiple positions in developing flooring…