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Advertising, Branding, Trademarks, Publicity Rights, Media, and Advertising Industry Customs and Practice
Expert is one of America’s most respected marketing-communication professionals. His consulting firm provides advice and counsel to advertisers and advertising agencies both in the U.S. and abroad engaged in marketing consumer goods and services. In addition, he has been retained…
Sales & Marketing Strategy Food Service: CPG Industry, Product Development, Behavior-Based Marketing
Consumer Insights/Behavior: As Customer Marketing Manager at Valassis, Expert used multiple data sources (IRI syndicated data, ACNielsen Homescan, Spectra, Scarborough, Mediamark Research (MRI), and Prizm NE) to develop integrated promotional programs for major CPG manufacturers including, but not limited to…
Marketing, Advertising and Marketing Customs and Practices: Deceptive Marketing; Retail, Unfair Business Practices; Deceptive Advertising; Unfair Advertising; Unfair Competition; and IP and Trademarks
Expert is a Senior Marketing, Business and Advertising expert, since 2002. Marketing, and Advertising problem solver, since 1971; Business Strategies; he has been a Marketing Consultant, Expert Witness, and Senior Lecturer/Presenter for over two decades. He is deposition-tested and has…
Process Automation, Robotic Work Cell Design, Mechanical Design, Machine & Product Design, 3D Models
Expert has been involved as lead design engineer and project manager on numerous manufacturing automation projects for more than a decade. These projects have varied from dedicated "hard automation" systems designed specifically for a single product to flexible automation cells…
Metal Containers, Glass Containers, Beverage Packaging, Technology Development
Expert has filling process knowledge for carbonated beverages with Coors Brewing and with soft drink filling locations to lower package oxygen levels, improve product yield, decrease defects. Engineering at Colorado State University. He has designed high speed packaging machinery and…
Identity and Image (Corporate Identity and Public Image) and Motivation
MTV, Hollywood's David Foster and Brian Wilson, Taiwan Trade, 300th Anniversary of the founding of St Petersburg, Russia, RosAtom, plasma waste management, bio-remediation fertilizers and carbon fiber production in the EEU, Expert has successfully designed and redesigned organizational entities domestically…
Packaging Design, Ethnographic Research, User Study, Industrial Design, Plastic Part Design
Expert has been practicing concurrent engineering for the last five years and this business strategy has brought him to consider all the tasks in parallel during initial design stages. Since Expert has designed products meant for mass market, this strategy…
Plastic Packaging Technology, Molding, Creating New Technology, Intellectual Property, New Products
Expert developed multilayer packaging materials for oxygen barrier and moisture barrier for bottles, trays, films via co-extrusion, lamination, and insitu multi-component structures. Expert has a 40-year history of product development efforts including material selection, process development to mate with the…
Baby Diapers, Non-Woven, Absorbent Products, Films, Wipes, and Consumer Tissue & Towel
Has extensive experience in the development and evaluation of absorbent materials of all types for the management of all types of human exudates. This includes cellulose absorbent cores, superabsorbent materials, foams, fibers and non-woven absorbent materials. Has commercialized over a…
Process Engineering; Project Management-PRINCE2; Process Excellence; Pharma Solid Dosage scale-up
My diverse background includes: . 16+ years of executive management experience with Pharmaceutical and Consumer goods companies such as, Abbott, Pfizer Inc. Bristol-Myers Squibb, Johnson & Johnson, and Procter & Gamble. • Over 10 years experience in Pharmaceutical Development, Engineering…