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Independent Retail Consulting with Clients in the Financial Investment Industry
Expert is an Independent Retail/Consumer Goods Consultant who is qualified to consult on topics that deal with the Dollar Store and Discount Store industries (both current and future). He has developed years of experience working in the industry, achieve a…
Marketing, Consumer Behavior and Psychology, Branding, Trademark Infringement, Intellectual Property
He is a Ph. D.-trained researcher who has published extensively in the areas of advertising and promotions effectiveness, marketing communications, and advertising deception, and is considered a leading authority in these areas. He has also conducted numerous marketing research studies…
Strategy, Operations, Productivity & Industry Practices, Procurement, Logistics, Private Label
Expert has performed a wide range of assignments in the areas of strategic planning, marketing, logistics, retailing, operations, pricing, organization, productivity improvement, data processing and research. Clients have included manufacturers, retailers, wholesalers, distributors and trade associations in the United States,…
Business Licensing & Franchising, Retail Operations, Supermarket Distribution, Food Service Industry
His industry and academic experience extends over 30 years and covers all aspects of licensing/franchising, food processing and supermarket retailing: operating franchisee/licensing systems; establishing, owning and managing franchise operations; owning and managing food processing operations; marketing through food wholesalers and…
Importing and Exporting of Food; Food Ingredients and Beverages; and Market Research and Planning
Expert helps client companies select target markets, determine which distribution channel to use to reach them, and set up that channel. For example, it was decided that a Brazilian producer of honey could sell retail packages to consumers on the…
Sales & Marketing Strategy Food Service: CPG Industry, Product Development, Behavior-Based Marketing
Consumer Insights/Behavior: As Customer Marketing Manager at Valassis, Expert used multiple data sources (IRI syndicated data, ACNielsen Homescan, Spectra, Scarborough, Mediamark Research (MRI), and Prizm NE) to develop integrated promotional programs for major CPG manufacturers including, but not limited to…
Apparel Business: Standards, Licensing, Trademarks, Trade Dress, Copyrights
Expert has 25 years of experience in consumer licensing. He is familiar with international and domestic licensing including revenue projections, monitoring of licensees, standards and practices of the licensing business, performance and breaches. He can evaluate licensee and licensor performance…
Research Joint Ventures, Research Consortia, etc.
Expert has worked for more than 20 years on business development from research and consultancy perspectives, and as a director of new businesses seeking to expand from start-up stage. He was the private sector representative on New Zealand Trade and…
Marketing, Advertising and Marketing Customs and Practices: Deceptive Marketing; Retail, Unfair Business Practices; Deceptive Advertising; Unfair Advertising; Unfair Competition; and IP and Trademarks
Expert is a Senior Marketing, Business and Advertising expert, since 2002. Marketing, and Advertising problem solver, since 1971; Business Strategies; he has been a Marketing Consultant, Expert Witness, and Senior Lecturer/Presenter for over two decades. He is deposition-tested and has…
Business Consulting for Romania and Saudi Arabia
Expert has worked with several advertising agencies, and as a client and with other marketing firms which reporting to him. Actually he works directly with 2 Romanian daily newspapers which are use for his clients to promote products or companies.…