Expert Details
Consultative Expert in Bakery and Foodservice Strategic Sales Planning / Market Expansion / Relationship Management
ID: 735588
Texas, USA
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 1991 | Degree: BS | Subject: Wildlife and Fisheries Science | Institution: Texas A&M University |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2018 to Present | Employer: Undisclosed | Title: TEFL Online Teacher | Department: |
Responsibilities:▪ Create creative and fun learning environment to students ages 4-13▪ Manage time to complete lessons within limited time effectively ▪ Teaching 128 students of various skill level over 535 classes |
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| Years | Employer | Title | Department |
| Years: 2017 to 2019 | Employer: JOHN E KOERNER & COMPANY | Title: Outside Sales | Department: Sales |
Responsibilities:Baking distributor - Selling to bakeries, hotels, restaurants and universities in New Orleans and casinos on the Mississppi Gulf Coast.• Successfully brought on 4 profitable new large accounts within 6 months • Continued Organic Growth for 2 consecutive years increasing sales 50% • Effectively represent Manufacturers and increasing sales and share of wallet • Presentd existing and new lines of products and successfully closes sales • Coordinated sales meetings and manufacture market visits • Coordinated and Organized regional foodshows representing up to 5 vendors |
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| Years | Employer | Title | Department |
| Years: 2016 to 2017 | Employer: COP FOOD SALES | Title: Broker Representative | Department: Sales |
Responsibilities:Broker sales representative covering Northern Florida, Southern Georgia, and Central/Southern Alabama. Worked with PFG, Ben E. Keith, Sysco, and Reinhart distribution houses.• Contributed to successful placement of 3 new principles in 100% of distribution houses • Successfully placed 20 new items within 6 months in 2 distribution houses • Develop cohesive relationships with multiple Broadline Distribution Representatives • Effectively represent Manufacturers and increasing sales and share of wallet • Presents existing and new lines of products and successfully closes sales • Coordinated and Organized regional foodshows representing up to 5 vendors |
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| Years | Employer | Title | Department |
| Years: 2013 to 2016 | Employer: Lawrence Foods Inc | Title: Sales and Marketing Manager | Department: Sales |
Responsibilities:Bakery Manufacturing company providing dry goods such as icing, fillings and mixes. Territory included SE United States.• Increased sales consistently over 23% for 3 years • Hired and Managed 30+ Broker representatives over 9 states • Developed solid market penetration into undeveloped regions in LA, FL, GA and MS • Pioneered sales penetration in new markets contributing to 9% organic growth of the company • Initiated relationships with new distributors, national, industrial, and in store bakery accounts such as Golden Corral and SuperValu • Negotiate marketing programs with broadline distributors maintaining consistent 3.5% marketing throughout the region • Planned tradeshows and product execution |
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| Years | Employer | Title | Department |
| Years: 2012 to 2015 | Employer: Elizabeth's Restaurant Group (DBA Gulf Coast Grill) | Title: CEO | Department: |
Responsibilities:Independent Causal Restaurant in Suwanee, GA• Created and designed restaurant concept • Supervised up to 40 staff members • Developed Menu and costing to maintain 30% Foodcost • Coordinated marketing plan and positive customer relations through promotions • Prepared payroll and maintained labor and food budget levels • Managed Inventory control and cost analysis KPI’s • Implemented standard operating procedures for the kitchen and FOH teams |
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| Years | Employer | Title | Department |
| Years: 2004 to 2012 | Employer: CSM Bakery Products/Brill | Title: Territory Sales Representative/Customer Marketing Manager/Sales & Marketing Coordinator/Asst Frozen Category Mgr./ Sales Technician | Department: Sales and Marketing |
Responsibilities:Bakery Manufacture of dry ingredients, mixes, packaged goods and frozen desserts.• Managed a territory of $8M+ annual sales growing an average of 15% year over year • Targeted the C-Store channel within the SE Region resulting in 20% category increase with 3 national and 1 regional account • Managed 50 broker representatives in GA, NC, SC, and Eastern TN • Managed local chain accounts and assisted with menu development • Worked with customers and distributor sales representatives on product features, benefits and formulation differences as well as product preparation • Negotiated, developed and executed marketing programs for local distributor houses • Developed, executed and evaluated promotions resulting in $1M growth over previous year, such as Alex’s Lemonade Stand Promotion for Harris Teeter • Translated national product strategies into customer-specific marketing plans • Utilized category and consumer insights data to identify customer-specific growth opportunities for Harvey’s (Hannaford Group) • Designed custom products in ideation projects with large grocery chains in the Southeast US such as Publix, Food Lion, Harris Teeter, and Fresh Market. • Analyzed competitive product offerings in terms of features and benefits as well as price points • Coached and developed up to 27 territory managers and representatives on solutions-selling strategies, advanced product knowledge and customer programs • Initiated and advanced the skills of the sales force to effectively promote and sell technical product lines in response to changing market demands through team building exercises in regional sales meetings. • Organized and prepared product merchandizing plans and presentations for multi-chain Grocery stores (Hitchcocks, Winn Dixie, Save Rite, and Super Valu) and Casinos |
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| Years | Employer | Title | Department |
| Years: 1998 to 2004 | Employer: Piece of Cake Bakery | Title: Owner/Operator | Department: |
Responsibilities:Retail Bakery selling variety of baked goods and retail cake decorating supplies.Created and designed bakery concept • Developed business concept and plan, formulas and growth strategy • Managed inventory, food costs and budgets • Prepared bakery products in a 90% scratch environment • Created marketing plan and strategies resulting in consistent 10% annual growth • Trained and supervises up to 5 employees |
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Additional Experience
| Training / Seminars |
|---|
| TEFL Certification – UK Global Language Training May 2019 Dale Carnegie Course – How to Sell Like a Pro Oct 2011 Miller Heiman LAMP Program Nov 2009 IFMA – Foodservice Fundamentals Jun 2006 Technomic Foodservice Planning Program Jan 2007 IFMA Foodservice Sales and Marketing Conference- • The Changing Landscape of Foodservice Distribution May 2007 • Trade Promotions: Managing ROI May 2008 |
| Marketing Experience |
|---|
| Introducing Alex's Lemonade Stand promotion to Harris Teeter Grocery Chain through the bakery department. Utilizing Datamonitor and Technomic data to cross-reference appropriate product introduction and potential flavor profiles to individual stores within Lowes Food Store Chain. |
| Other Relevant Experience |
|---|
| Consulting for LEK on topics of trends of specialty sweet goods in foodservice and In store bakery. Topic included logistics, temperatures, labor and costing. |
Fields of Expertise
baked food product, bakery design, frozen baked food product, baking, baking industry, dessert cake, food distribution, food, food marketing, distribution channel, consumer product marketing, cross marketing, market opportunity analysis, sales management, sales, contract negotiation, negotiating, technical skill training, training, food product manufacturing, business strategy, market entry strategy, strategy, cross-functional team, mentoring