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Medical Device Marketing, Market Research, Competitive Analysis, Business Analytics, Medical Writing
Expert has over 12 years of marketing experience in the Class III and Class II medical device industry, specializing in new product launches, new product development, market research and marketing communications. She is highly skilled in analytics, research, tactical execution…
Spas/Hot Tubs, Hot Water Circulation Pumps, Water Management Systems, General Marketing
Expert spent 11 years in the audio/video retail industry. During that time he was responsible for the following: • Start-up -- develop retail chain from inception to twenty-two stores at $48,000,000 in annual revenues • Sales, marketing, purchasing, advertising, corporate…
Marketing, Advertising, Branding, Market Research, Business Development
Expert is a classically trained marketing and communication professional with over 20 years diverse experience – 11 at world-class, multinational advertising agencies Foote, Cone & Belding Worldwide, Bozell Worldwide, Poppe Tyson, NW Ayer – creating and measuring integrated strategic and…
Marketing: Lost Sales-Profit, IP, Distributors-Agents, Marketing Effectiveness, Expert Witness, etc.
Expert is a nationally known expert in marketing and sales gained through 40+ years as an executive, consultant, instructor and Cornell MBA faculty. He has been an executive with Fortune 500 companies, part-time faculty with Cornell Graduate School of Management…
Product Management, New Product Development & Launch
He has extensive experience working directly with customers and channels (both B-C and B-B) to gather Voice of the Customer and drive to understand underlying needs that can be solved with product. Pragmatic Marketing Certification. With VOC gathered via his…
Trademark, Trade Dress, Advertising, Claim Substantiation and Legal Survey Research
Expert is a survey research expert focusing on surveys for use as evidence in legal disputes as well as custom market research projects. He has conducted and analyzed over four hundred surveys in the following areas: Trademark and Trade Dress…
Marketing Plan Development, Market Research, Brand Identity, Market Share Increase
In addition to selling advertising space for a local weekly business publication, Expert has worked for brand development and sales promotion advertising agencies. As a supplier of brand development services (package design, print promotion) to one of the largest consumer…
Design and Analysis of Surveys to Substantiate Advertising Claims
Expert has designed over a thousand surveys and studies with varied objectives for virtually every type of product and service. Expert has over 40 years of marketing research experience. Prior to joining his current employer to conduct custom market research…