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Food Marketing
Expert is currently Professor and Chair of a university food marketing department. He holds a Ph.D. in Quantitative Methods and Marketing. He has written over 100 peer-reviewed articles and 15 books about food marketing. He has 50 years of experience…
Non-contentious Intellectual Property and Information Technology
Expert has drafted, negotiated and advised on several acquisition, protection and exploitation of intellectual property and technology, patent, copyright, know-how licences, research and development including knowledge transfer (spin out) agreements to and from Universities. She has negotiated settlements in relation…
Branding, Strategic Marketing, Trademark Infringement, Advertising, Turnaround, Startup, Venture
Expert is author of "The Revenge of Brand X" and has been called "the best branding expert on the planet", reviewed by and contributing to almost every major TV network, including FOX, NBC, ABC, CNBC and publication, including the Washington…
Fashion/Sportswear Sales & Marketing, Retail Development & Management, Sourcing, Advertising & media
He has worked as Entertainment Relations Director at Gibson Musical Instruments, which entails affiliate marketing or relationship marketing. The goal of ER is to gain impression/consumer awareness in general public/industrial/musician/artist class, in order to communicate brand/product benefits, the method is…
Marketing, Consumer Behavior and Psychology, Branding, Trademark Infringement, Intellectual Property
He is a Ph. D.-trained researcher who has published extensively in the areas of advertising and promotions effectiveness, marketing communications, and advertising deception, and is considered a leading authority in these areas. He has also conducted numerous marketing research studies…
Intellectual Property Protection
He has advised clients in all aspects of intellectual property protection. For each patent application that is written he must develop an understanding of the underlying technology. The claims that are made take into account the many aspects of claim…
Business Licensing & Franchising, Retail Operations, Supermarket Distribution, Food Service Industry
His industry and academic experience extends over 30 years and covers all aspects of licensing/franchising, food processing and supermarket retailing: operating franchisee/licensing systems; establishing, owning and managing franchise operations; owning and managing food processing operations; marketing through food wholesalers and…
Advertising, Branding, Trademarks, Publicity Rights, Media, and Advertising Industry Customs and Practice
Expert is one of America’s most respected marketing-communication professionals. His consulting firm provides advice and counsel to advertisers and advertising agencies both in the U.S. and abroad engaged in marketing consumer goods and services. In addition, he has been retained…
Intellectual Property: Trademark, Trade Dress, Copyright, Licensing, Brand Identity, Package Design
Serving over 50 cases and testifying at multiple depositions, arbitration, and trials, Expert is an accomplished expert witness on all trademark, trade dress, copyright, and brand infringement issues. As the Managing Partner of one of the brand identity industry's most…
Apparel Business: Standards, Licensing, Trademarks, Trade Dress, Copyrights
Expert has 25 years of experience in consumer licensing. He is familiar with international and domestic licensing including revenue projections, monitoring of licensees, standards and practices of the licensing business, performance and breaches. He can evaluate licensee and licensor performance…