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Marketing Governance, Strategic Marketing Management, New Product Development and Launch, Pricing Strategy
Author and experienced corporate trainer of senior executives for multi-national corporations, Expert is a respected world authority on brand management, product development & launch and marketing governance. Expert spent 13 years studying part-time at Australia's leading marketing school, the University…
Independent Retail Consulting with Clients in the Financial Investment Industry
Expert is an Independent Retail/Consumer Goods Consultant who is qualified to consult on topics that deal with the Dollar Store and Discount Store industries (both current and future). He has developed years of experience working in the industry, achieve a…
Diversity, Discrimination, Sexual Harassment, Various Employment Matters
Expert is an expert in a variety of research designs and statistical analysis techniques. She has managed every step of the research project (assuring respondent anonymity, designing surveys, choosing the appropriate statistical tool for analyzing the results, interpreting the results…
Marketing, Consumer Behavior and Psychology, Branding, Trademark Infringement, Intellectual Property
He is a Ph. D.-trained researcher who has published extensively in the areas of advertising and promotions effectiveness, marketing communications, and advertising deception, and is considered a leading authority in these areas. He has also conducted numerous marketing research studies…
Market Research, Competitive Intelligence, Telecommunications, E-Commerce, Health Care, etc.
Expert is currently involved with assisting corporations.with finding new market opportunities. He also is involved with developing market research studies in areas of health care and telecommunications. He has conducted benchmarking studies for a wide variety of businesses. He has…
Business Licensing & Franchising, Retail Operations, Supermarket Distribution, Food Service Industry
His industry and academic experience extends over 30 years and covers all aspects of licensing/franchising, food processing and supermarket retailing: operating franchisee/licensing systems; establishing, owning and managing franchise operations; owning and managing food processing operations; marketing through food wholesalers and…
Advertising, Branding, Trademarks, Publicity Rights, Media, and Advertising Industry Customs and Practice
Expert is one of America’s most respected marketing-communication professionals. His consulting firm provides advice and counsel to advertisers and advertising agencies both in the U.S. and abroad engaged in marketing consumer goods and services. In addition, he has been retained…
Sales & Marketing Strategy Food Service: CPG Industry, Product Development, Behavior-Based Marketing
Consumer Insights/Behavior: As Customer Marketing Manager at Valassis, Expert used multiple data sources (IRI syndicated data, ACNielsen Homescan, Spectra, Scarborough, Mediamark Research (MRI), and Prizm NE) to develop integrated promotional programs for major CPG manufacturers including, but not limited to…
Fashion Industry, Organizational Culture, Leadership, Marketing, Multicultural Marketing, Branding
Expert is the author of a full-length book on clothing design and the culture and organization of the fashion industry. As a Professor, she conducts research on organizational structure, culture, leadership and the creative process of design and marketing within…
Marketing, Advertising and Marketing Customs and Practices: Deceptive Marketing; Retail, Unfair Business Practices; Deceptive Advertising; Unfair Advertising; Unfair Competition; and IP and Trademarks
Expert is a Senior Marketing, Business and Advertising expert, since 2002. Marketing, and Advertising problem solver, since 1971; Business Strategies; he has been a Marketing Consultant, Expert Witness, and Senior Lecturer/Presenter for over two decades. He is deposition-tested and has…