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Branding, Brand Management, Naming, Positioning, Brand Identity, Brand Equity, Brand Evangelism
Expert is an experienced brand manager and marketing strategist. Having worked extensively in China, he is very familiar with the unique business conditions and requirements for successively marketing, partnership and growth in the fastest growing consumer market. Expert's focus of…
Improving the Value of Technology Investments, Management of IT and Application in Business
Expert. Expert has a successful track record helping clients to develop and improve the management and application of technology within their businesses; bridging the Business/Technology divide by deploying eclectic, hybridised commercial & technology skills and experience. Expert is fully capable…
Marketing/Product Management, Product Development and Successful Launch, Consumer Goods
Expert is senior leader who has over 10 years of marketing experience in over-the-counter (“OTC”) products manufactured by leading Pharmaceutical/Consumer companies: P&G, Pfizer, Johnson and Johnson (“J&J”), and Wyeth. He has also had 5+ years in R&D at P&G. He…
Enterprise Software and Hardware; Marketing Strategy; Channel, Technology
Conducted 50+ consulting projects for technology companies with an emphasis on understanding external market factors such as customers, competitors, technological trends, channels, etc. to inform corporate and product strategy. Ensured recommendations are implementable by assessing internal capabilities and adopting best…
Leisure Sport and Tourism Industry
Expert was educated in law at University College, London and subsequently qualified as a solicitor. His early career was spent working in law and corporate management for various local authorities, where he reached the status of Assistant Chief Executive at…
Food Marketing
Expert is currently Professor and Chair of a university food marketing department. He holds a Ph.D. in Quantitative Methods and Marketing. He has written over 100 peer-reviewed articles and 15 books about food marketing. He has 50 years of experience…
Online, Search Engine, Email, and Affiliate Marketing; Web Development, Business Development
• Marketing Executive successful at establishing the vision and strategies necessary to grow any business. • Vast knowledge, experience and accomplishments in Online Marketing, Search Engine Marketing, Email Marketing, Affiliate Marketing, Web Development, Business Development, Web Analysis, Web Monetization, Media…
Public Transit: Strategic Development, Marketing, Branding, Customer Service Deployment
For almost thirty years, Expert has held executive leadership positions or acted as consultant within major organizations in the areas of strategic, tactical and operational planning, service management, capacity-building and operational deployment as well as organizational change management and business…
Fashion/Sportswear Sales & Marketing, Retail Development & Management, Sourcing, Advertising & media
He has worked as Entertainment Relations Director at Gibson Musical Instruments, which entails affiliate marketing or relationship marketing. The goal of ER is to gain impression/consumer awareness in general public/industrial/musician/artist class, in order to communicate brand/product benefits, the method is…
Specialty Chemicals and Plastics, Marketing and Business Intelligence and Strategy
EXPERT has extensive experience designing and conducting complex marketing research projects, and in incorporating research results into marketing and business strategies for major corporate industrial and products clients. For example: - He conducted research to determine market segmentation and priority,…