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Fashion/Sportswear Sales & Marketing, Retail Development & Management, Sourcing, Advertising & media
He has worked as Entertainment Relations Director at Gibson Musical Instruments, which entails affiliate marketing or relationship marketing. The goal of ER is to gain impression/consumer awareness in general public/industrial/musician/artist class, in order to communicate brand/product benefits, the method is…
Researching: Science-Based Demonstration Projects & Clinical Trials; Market Product or Device
Expert is a researcher and biostatistician with wide-ranging experience in the health care and wellness industry. Expert has significant experience managing and conducting research and statistical analyses related to surveys, device development, demonstration projects or clinical trials for promoting new…
Specialty Chemicals and Plastics, Marketing and Business Intelligence and Strategy
EXPERT has extensive experience designing and conducting complex marketing research projects, and in incorporating research results into marketing and business strategies for major corporate industrial and products clients. For example: - He conducted research to determine market segmentation and priority,…
Independent Retail Consulting with Clients in the Financial Investment Industry
Expert is an Independent Retail/Consumer Goods Consultant who is qualified to consult on topics that deal with the Dollar Store and Discount Store industries (both current and future). He has developed years of experience working in the industry, achieve a…
New Product Conception and Innovation, Industrial Design, Brand Strategies, Hand Tools, Housewares
Expert has turned major corporations around through organic growth with consumer product design and innovation. At Black & Decker he grew new product sales From $430M in 1984 to $850M in 1990. His product designs at The Stanley Works grew…
Marketing, Consumer Behavior and Psychology, Branding, Trademark Infringement, Intellectual Property
He is a Ph. D.-trained researcher who has published extensively in the areas of advertising and promotions effectiveness, marketing communications, and advertising deception, and is considered a leading authority in these areas. He has also conducted numerous marketing research studies…
Business Licensing & Franchising, Retail Operations, Supermarket Distribution, Food Service Industry
His industry and academic experience extends over 30 years and covers all aspects of licensing/franchising, food processing and supermarket retailing: operating franchisee/licensing systems; establishing, owning and managing franchise operations; owning and managing food processing operations; marketing through food wholesalers and…
Importing and Exporting of Food; Food Ingredients and Beverages; and Market Research and Planning
Expert helps client companies select target markets, determine which distribution channel to use to reach them, and set up that channel. For example, it was decided that a Brazilian producer of honey could sell retail packages to consumers on the…
Advertising, Branding, Trademarks, Publicity Rights, Media, and Advertising Industry Customs and Practice
Expert is one of America’s most respected marketing-communication professionals. His consulting firm provides advice and counsel to advertisers and advertising agencies both in the U.S. and abroad engaged in marketing consumer goods and services. In addition, he has been retained…
Sales & Marketing Strategy Food Service: CPG Industry, Product Development, Behavior-Based Marketing
Consumer Insights/Behavior: As Customer Marketing Manager at Valassis, Expert used multiple data sources (IRI syndicated data, ACNielsen Homescan, Spectra, Scarborough, Mediamark Research (MRI), and Prizm NE) to develop integrated promotional programs for major CPG manufacturers including, but not limited to…