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Design and Analysis of Surveys to Substantiate Advertising Claims
Expert has designed over a thousand surveys and studies with varied objectives for virtually every type of product and service. Expert has over 40 years of marketing research experience. Prior to joining his current employer to conduct custom market research…
Consumer Behavior, Consumer Insight, Consumer Psychology
Expert has been teaching and conducting research in the advertising area for over 20 years. He has published a number of papers in this area, especially on the topics of miscomprehension of advertising and humor in advertising. In addition, he…
Enterprise Data Architect
Expert is an Information Technology Management Consultant, with more than thirty years experience as a manager, planner, facilitator, mentor, developer, trainer, author, and expert in software and database architectures, methodologies and metrics and tasking large development teams. He practices as…
Management, New Product Development, and Plant Relocation and Startup
As part of top management's efforts to maximize revenue, growth and profitability, Expert has applied over 35 years of business, engineering and manufacturing expertise to provide cost effective solutions across a wide-range of industries. Expert maintains that it all starts…
Business, IT, and Knowledge Management
Expert's DBA(IS) studies provide a solid theoretical framework for understanding "the information economy," including knowledge management and e-business. In his regular work he has had practical experience of the tools that support knowledge management. For example: Expert has used e-mail,…
Chemical Competitor Process/Formulation & Improvement and Tech/Invest Analysis
Experienced in chemical process improvement, Expert has reduced the fouling of manufacturing equipment using variables like pH, temperature, inhibitors for chemical process troubleshooting and process optimization.This helped in reducing production down time and saving money. He has improved analytical instruments,…
Integrated Business/Technology Planning, Strategic Planning, Small/Medium Business Analysis
Expert has a deep understanding of virtually all aspects of business development, including customer needs; operations efficiency and effectiveness. He has provided advice and counsel for numerous small businesses and has managed in-depth studies of telecommunications and information handling requirements…
Engineering Management
Expert has expertise in the area of engineering and technology management, including project engineering and project management, management of new technology, Business Continuity Planning, business process reengineering, disaster ecovery planning, technology department assessments, entrepreneurship, and creativity. He has taken 18…
Business Strategies
Strategic Planning; Project Planning; Performance Measurements; Balanced Scorecard: Expert has extensive experience in strategic planning, and C-level team facilitation. He has conducted strategic business planning for manufacturing, construction, publishing, distribution, and service industries. He has been involved with formulating mission…