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Branding, Strategic Marketing, Trademark Infringement, Advertising, Turnaround, Startup, Venture
Expert is author of "The Revenge of Brand X" and has been called "the best branding expert on the planet", reviewed by and contributing to almost every major TV network, including FOX, NBC, ABC, CNBC and publication, including the Washington…
Credit Card, Debit Card, Prepaid Card, Wireless Payment, Mobile Banking Payment Platforms, ACH
Expert’s Summary Top IBM Field Marketing Executive Br. Mgr. ERP office - Chicago. IBM Banking Office San Francisco- # 1 Branch Manager US; 250 FTE/75 Marketing Founder Exec. Officer team - First Data Corporation; EVP/CMO - Worldwide Marketing/Sales; CEO Direct…
Retail Products, Luxury Goods, Corporate Communications, Valuation, Finance, Start Ups, E-commerce
Expert has focused on valuation, including all of its methods and the sub-sections that are under debate, for several years and has worked on in-depth projects regarding solvency, financial service firms, and intangible goods. She also has experience with financial…
Experience Strategy and Design, Innovation and Channel Optimization
Expert has consistently expanded his expertise in design and development of customer-facing strategies and operational change across multiple industries, most recently electric utilities. His work not only identifies changes needed that matter to customers but leads the development of a…
Paper Industry, Paper-based Packaging Industry
Expert has helped numerous clients identify and develop new busienss opportunities through his strategic focus on growth consulting Expert has completed numerous competitve analysis across many industry segments for clients interested in assessing the market or competition in a particular…
Marketing Governance, Strategic Marketing Management, New Product Development and Launch, Pricing Strategy
Author and experienced corporate trainer of senior executives for multi-national corporations, Expert is a respected world authority on brand management, product development & launch and marketing governance. Expert spent 13 years studying part-time at Australia's leading marketing school, the University…
Competitive Intelligence and Market Analysis
- Expert has researched, analysed and presented numerous industry assessments. This involved conducting wide-ranging literature, database and Prime Source research and preparing detailed analysis of the trends, unmet needs, competitive dynamics and market sizes and growth potential of diverse industries…
Sales & Marketing Strategy Food Service: CPG Industry, Product Development, Behavior-Based Marketing
Consumer Insights/Behavior: As Customer Marketing Manager at Valassis, Expert used multiple data sources (IRI syndicated data, ACNielsen Homescan, Spectra, Scarborough, Mediamark Research (MRI), and Prizm NE) to develop integrated promotional programs for major CPG manufacturers including, but not limited to…
Customer-Focused Marketing and Organization Strategy, Research, and CRM
Expert R. Expert has been involved in the wireless communications industry for over 20 years, starting when he co-founded Celutel, Inc., the initial co-licensee for the southern Arizona market. As president of Celutel (AMEX:CLTL), he helped acquire its FCC license,…