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Marketing, Consumer Behavior and Psychology, Branding, Trademark Infringement, Intellectual Property
He is a Ph. D.-trained researcher who has published extensively in the areas of advertising and promotions effectiveness, marketing communications, and advertising deception, and is considered a leading authority in these areas. He has also conducted numerous marketing research studies…
Intellectual Property Protection
He has advised clients in all aspects of intellectual property protection. For each patent application that is written he must develop an understanding of the underlying technology. The claims that are made take into account the many aspects of claim…
Advertising, Branding, Trademarks, Publicity Rights, Media, and Advertising Industry Customs and Practice
Expert is one of America’s most respected marketing-communication professionals. His consulting firm provides advice and counsel to advertisers and advertising agencies both in the U.S. and abroad engaged in marketing consumer goods and services. In addition, he has been retained…
Intellectual Property: Trademark, Trade Dress, Copyright, Licensing, Brand Identity, Package Design
Serving over 50 cases and testifying at multiple depositions, arbitration, and trials, Expert is an accomplished expert witness on all trademark, trade dress, copyright, and brand infringement issues. As the Managing Partner of one of the brand identity industry's most…
Marketing, Advertising and Marketing Customs and Practices: Deceptive Marketing; Retail, Unfair Business Practices; Deceptive Advertising; Unfair Advertising; Unfair Competition; and IP and Trademarks
Expert is a Senior Marketing, Business and Advertising expert, since 2002. Marketing, and Advertising problem solver, since 1971; Business Strategies; he has been a Marketing Consultant, Expert Witness, and Senior Lecturer/Presenter for over two decades. He is deposition-tested and has…
Business Consulting for Romania and Saudi Arabia
Expert has worked with several advertising agencies, and as a client and with other marketing firms which reporting to him. Actually he works directly with 2 Romanian daily newspapers which are use for his clients to promote products or companies.…
Pharmaceutical Marketing and Litigation, Major Pharmaceutical Trends, International Business
Expert has been a Vice President, Marketing for two major pharmaceutical companies, most recently Pfizer, overseeing sales of $600 million. He has twenty years of experience in pharmaceutical marketing Expert was a Managing Director for the Nordic region in Europe…
Strategy and Creative Innovation: Global Payments and Financial Services
Expert has several decades' strategic management consulting experience. Previously, Expert was a Principal at top strategy consulting firm and a senior manager at top 5 strategic consulting firm. Expert is an expert at corporate strategy development and business unit strategy…
HVAC Design, DDC Control, Fluid Dynamics, Constructability
He has over 30 years experience in the design, installation and service of all type of air conditioning systems including DX, centrifugal and absorption machines. He possess EPA Universal Certification to purchase and use freon type refrigerants He has the…
Packaging Innovation, Trends and Technologies, Packaging as a Marketing Tool, Packaging and Branding
Expert is a packaging consultant with more than 30 years global packaging experience and expertise. She has a comprehensive command of the power of branding, design and merchandising on packaging and how it can influence the consumer to buy, or…