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Creative Advertising, Media Planning, Publicity, Media Buying, Technology, Innovation, Creative Marketing,
As Chief Marketing Officer of Showtime Networks Inc., Expert oversaw the network’s marketing, distribution and subscriber acquisition marketing partnerships, creative advertising and digital media divisions, branding, promotions, media, CRM/analytics and operations for Showtime's digital platform marketing, broadband, emerging platform initiatives…
Marketing
30 years CEO (retired) of a national marketing consulting firm. "Marketing" is greatly misunderstood. It is an ongoing process, not an activity. Marketing is about meeting needs. "Find a need and fill it." This involves research, development, production, pricing, distribution,…
Marketing, Consumer Goods
She is a Marketing professional with a proven record of over 20 years of success in advertising and promotions. Her specialties are in finding creative solutions for product management through tradeshows, on / off premise promotions, and brand strategies. Some…
Marketing Strategy and Marketing Research
Expert has over 30 years of experience in marketing research and marketing strategy. At major companies such as Procter & Gamble, Kraft Foods and Dunkin’ Donuts, she worked across disciplines, including marketing research, branding/positioning, new product/concept development, brand management, marketing…
Analytical Chemistry and Federal Contracts, R&D Management
Expert received his Ph.D. in Analytical Chemistry from N.C. State University in 1984. He received two prestigious postdoctoral appointments, one at the University of Texas at Austin and the second at Los Alamos National Laboratory. He spent 33 years as…
Intellectual Property Lawsuits that Depend on Marketing Expertise and/or Survey Research
Expert has been involved in a large set of cases involving trademark or trade dress infringement or patent importance in purchase decisions. Expert recently testified in Federal Court in Houston regarding a trademarked name infringement, applying a depth of expertise…
Survey Research for Intellectual Property, Class Action
Expert's expertise derives from serving 25 years in academia teaching and conducting research in all aspects of consumer behavior, advertising, entrepreneurship and innovation management and having founded two marketing research companies (subsequently acquired by global corporations) and managing them for…
Marketing: Food and Other Industries; Market Research; Survey Design; and Consumer Behavior
Expert is an assistant professor of food marketing at a U.S. university. He is an expert in consumer behavior and marketing research. His research focuses on consumer judgment and decision making with a particular interest in consumption decisions as well…
Telecommunications, Video Technology, IT, Software, Media Distribution, Human/Computer Interface, Streaming Video, OTT, ATSC 3.0, Dynamic Advertising Insertion (DAI), Advertising Technology
Expert has been an independent consultant for major media firms for over 20 years and collaborated on the research, design and deployment of every major media distribution technology over that time, from early multimedia products (e.g., CD-ROM, videodiscs) to video-on-demand,…
User Research
This consultant will design and implement the data collection strategy that's best suited to your goals. Sometimes that takes the form of an online survey, sometimes an in-person experiment, sometimes field research. Services include user research, customer surveys, A/B testing,…